Celebrating the women behind keote

In celebration of International Women's Day and Women's History Month, we wanted to take a moment to highlight the incredible women behind keote.

What started as a one-woman show has grown into a team of talented women who bring so many gifts to the table. From creative vision to daily operations, every part of keote is shaped by women who care deeply about building something meaningful and supporting one another along the way.

Drumroll, please...

rachael

Founder
Go-to keote color: Stone
Location: Minneapolis, MN

Follower of Jesus, wife, soon-to-be two-under-two momma, business owner, and inventor. Lover of vanilla matchas, styling, and creating new things, babies, bags, you name it. Forever grateful for the Lord and this team of incredible women helping build and grow keote. Humbled and eager to see what’s next.

ann

Growth Marketing Manager
Go-to keote color: Cherry
Location: Minneapolis, MN

Dog mom to a 3 year old rescue pup named Gemma. I love being on or near the water (fave use for a keote is for a beach day).

katarina

Fractional CFO
Go-to keote color: Espresso
Location: Los Angeles, CA permanently, with a second home in Paris, France

Living bi-continentally.

kendall

Social Media Manager
Go-to keote color: Jet or Espresso
Location: Minneapolis, MN

I’m a first-time mom to a four-month-old baby boy, surviving off iced lattes one day at a time. Neutral lover, preferably a matching set.

natalie

Freelance Google Ads Specialist
Go-to keote color: Espresso
Location: Chicago, IL

4x marathoner, matcha-obsessed, and the number one fan of her dog named Scout.

jody

Fractional CMO
Go-to keote color: Olive
Location: Manhattan Beach, CA

My favorite role in life is being the mom to my volleyball rockstar and built-in best friend, Ruby. She’s my whole world, my why, my travel buddy, and my go-to fashionista for advice. I love being a mom, mentoring young women, teaching art, a true passion of mine, and forever cheering as a proud UCLA Bruin.

cass

Admin and Operations Coordinator
Go-to keote color: Burgundy
Location: Minneapolis, MN

I’m a new mom, bag-obsessed, and love being creative outside of work. I’m all about fashion that feels good and does good, and working for keote is the perfect blend of all of those things.

sophie

Social Media Coordinator
Go-to keote color: Jet or Burgundy
Location: Minneapolis, MN

I’m Soph, usually with coffee in one hand and a camera in the other. When I’m not walking my dog Bruiser, working out, traveling, or reading my Bible, I’m creating and capturing the sweet moments of everyday life.

lily

Fulfillment and Customer Service
Go-to keote color: Evergreen
Location: Maplewood, MN

My favorite title is “Grandma” to four amazing grandkids, ages 7 to 17. Whether I’m trying to keep up with a teenager who wants to learn to drive or chasing a seven-year-old at the park, they keep me young. I’m blessed to be loved by four incredible grandkids.

brielle

Director of Social Media
Go-to keote color: Espresso
Location: St. Paul, Minnesota

Full-time content creator and stay-at-home mom of two boys, with a baby girl on the way. Loves all things neutral, probably because she’s surrounded by superheroes and cars all day. If you spot Brielle in the wild, you’ll likely see her at Target or the Mall of America with her keote full of things she probably doesn’t need.

madi

Branding and Design
Go-to keote color: Espresso, but eyeing Burgundy
Location: Minneapolis, Minnesota

Paying attention to life’s little details is my love language: flavor pairings, film Easter eggs, thrift store plate designs, coffee shop brand details. That, and walks with my husband and our shepherd-mix, Pearl.

The women behind keote bring their creativity, care, and perspective to every part of the brand. Across our team and community, we’re all about lifting women up.

And to the many women out there carrying a keote through their everyday lives — thank you for being part of our journey. 🤍