OUR FOUNDER
Hi, I'm Rachael
What started as a personal frustration with forgetting reusable bags has grown into a brand rooted in quality, innovation and style.
Our mission is to craft chic, purposeful accessories that solve everyday problems while sparking joy and your elevating personal style.
I founded keote in 2023 with a problem to solve and a goal of combining aesthetics and function. Enter the keychain tote.
The problem
The concept for keote took shape while I was living in downtown Minneapolis where my frequent trips to the grocery store and the local corner market resulted in a common dilemma: I'd forget my reusable bag
On the rare occasions I managed to remember a tote, it never quite fit in my fanny pack or crossbody, leaving me to awkwardly carry the empty bag flapping in the wind on my way to the store. I also happen to be one of those people who likes to color-coordinate everything, so the bright and mis-matched reusable bags I had lying around just weren't cutting it.
The breakthrough
One day, I went to my roommate and said, "why isn't there a tote bag that can fold small enough to fit on my keychain?!" After all, who leaves the house without their keys?? It was a simple idea that sparked a vision for a new kind of tote.
With no formal training but a knack for problem solving and an ambitious mindset, I decided if no one else was going to do it, why shouldn't I? I set to work and after countless design iterations, material sourcing, and a variety of trials later - the keote you see today was born.
The journey
I've always had a strong conviction that the items we purchase should feel true to who we are in both purpose and aesthetics, so I made sure the keote would be just that. I'm so excited to offer a high-quality, intentionally designed product that helps busy people like myself make a positive impact on the environment without sacrificing functionality or their personal style.
I thank God for this opportunity - and I am so glad you're here!
OUR VALUES
To our core
keote uses only premium materials to create long-lasting, beautiful products that are tested for durability. We care deeply about each piece, the way it's crafted and that it creates a high end user experience.
Each piece is crafted with the intention to inspire and bring personal style to functional items. Like our products, the keote brand will always stay authentic in its mission and expression of style through everything we do.
Our brand is powered by faith and a deeper purpose to value our customers and our team. We celebrate the special individuality within each person. We are a business with faith-rooted integrity.
keote accessories naturally bring sparks of joy into the everyday routine by bringing beauty and appreciation to mundane tasks.
It’s important to us that this brand blesses others—so we give at least 1% of proceeds to a rotating lineup of causes that matter to our team, our customers, and our community.
Thoughtfully designed to replace single-use and forgotten reusable bags.
1 keote = 300+ plastic bags kept out of landfills*
*based on 2–3 uses/week over 2 years—vs. disposable use.
