an airport necessity

snacks, magazines, extra layers and one very questionable airplane floor. the airport is where the keote went viral, and over the years i’ve found five clutch ways it saves my travel days.

how the keote ended up on the nyfw runway

keote's very first collab - a 45-day sprint from first call to runway. rachael shares how the keote x jane wade keychain tote came to life in moss and slate, and what it felt like to watc...

fall ‘26 style guide

after a brutally hot midwest summer (and dressing a postpartum, babywearing body through all of it), I am so ready for sweater weather. here's what's on my moodboard for Fall 2026: dark indigo deni...

what’s the bag charm that actually does something? meet the keote

bag charms are everywhere, but most just hang there. keote clips on the same way and then unfolds into a full-size, 50 lb rated tote the second you actually need one.

ripe for summer | guest post by Style Toast

we're handing the fold over to brooke domer of style toast for this one. she's sharing how she's wearing burgundy this summer, and the ways she's styling the season's richest shade into her everyda...

making sustainability stick

honesty hour: keote isn't claiming to save the planet. it's a fashion brand first. but reusable bags keep failing for the same reason resolutions do: friction. here's my theory on why making the su...

summer '26 style edit

a lighthearted look at what rachael's actually reaching for this summer, postpartum and all. think oversized linen, woven flats, a signature pair of sunnies, crisp cotton poplin and a clunky ring...

an ode to the mothers

When I launched keote, I found out the same week that I was pregnant. What started as equal parts joy and total overwhelm has grown into something I couldn't have imagined — with motherhood at the ...

spring '26 style guide

This season, we're skipping the trend report and getting back to basics: the styling techniques that actually make getting dressed feel effortful and easy at the same time. Consider this your laid-...

celebrating the women behind keote

This International Women’s Day, we’re celebrating the women behind keote. From creative vision to growth strategy, fulfillment to finance, our female-led team brings heart, faith, and intention to ...